Software reviews play a huge role in whether users choose them. That is why buyers follow reviews and try to leave feedback about products as often as possible. Software developers also closely monitor the public reaction to their product – this helps establish communication with customers to find out the strengths and weaknesses of the product.
In this article, the importance of product reviews and testimonials will be explored using the example of virtual data rooms. These special services help you conduct online business, negotiate, and conduct large transactions.
The Importance of Reading Reviews
Virtual data room reviews are important in understanding which product you should choose from the many offered. Indeed, there are dozens of products with very similar characteristics; without reviews, it is impossible to figure out which product is worth paying attention to.
First, reviews help to understand the advantages and disadvantages of the product. Obviously, there is no perfect VDR, but each business has its own program needs and requirements. What doesn’t work for someone may be perfect for you.
Reviews also help evaluate value for money. For example, a product may cost quite a lot but still cover all your requirements. Or cost less and in the same way cope with all the assigned responsibilities.
And finally, the reviews from the audience’s ideas about a particular product determine its place in the market of similar offers.
How do you distinguish fake reviews from real ones?
Software provider is not always honest with customers, which is normal in today’s competitive world. For example, sometimes, they may order reviews to increase their product ratings. And yet, as an average person who chooses the right software for himself, understand which of the review authors is a cheater?
When analyzing reviews, pay attention to style, presentation, and secondary details:
- In the review, the author writes a lot about the different qualities of the product, but little about the benefits specifically for him.
- The author only praises the product and does not talk about its disadvantages.
- The text is presented as a personal experience, but it has little or no real personal experience.
- Unnatural intonation. The text only seems “normal,” but you understand something is wrong.
- The review’s author pays too much attention to secondary properties: low prices, bonuses, and loyalty programs.
- Complicated product or service names are often repeated and very accurately spelled out.
- The author, with all his appearance, shows that he is not connected with the company he writes about: “accidentally saw,” “friends threw off,” and “stumbled on the Internet.”
- The text is written too professionally and smoothly – a sign of the work of a copywriter.
The absence of emoticons and colloquial expressions can signal that the review is not real.